Articulated Display Trailers As A Marketing Tool

To be honest, the first time I saw an Articulated Display Trailer whizzing past me, I swore to myself that it was the most outstanding breakthrough since newspaper advertising. I know I sound a little bit like I'm from the dark ages -and you'll be correct in asserting that fact- but advertising using vans and trailers with bold designs and alluring images is one of the best ways to create a buzz around a startup brand. For more reasons than one, promotional vehicles like exhibition trailers are a great advertising and marketing tool. It all boils down to pushing the boundaries of conventional display advertising and thinking outside the box.

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Grab Instant Attention

Unlike other forms of advertising, promotional vehicles grab the attention of the consumer almost instantly. While people may relegate your e-mails to the much dreaded spam folder and others may have never read a newspaper in their entire lives, the same cannot be said about billboards plastered on vans and trailers. They're simply hard to miss!

Value For Your Money

Often, companies and businesses invest thousands of dollars into advertising but don't know if their efforts actually made an impact. It's what is referred to as the curse of advertising. But however invisible and indirect the benefits of advertising may be, there is something certain about promotional vehicles. You can somewhat rest assured that you've received value for your money.

Spread Your Wings And Watch Your Products Fly Off The Shelves

In business, it's all about broadening your existing client base. So what better way to do that than by taking your products and services on the road and reaching out to potential customers in outlying areas. It has been noted time and time again that, even though digital marketing is the 'in-thing' it's not everyone who has regular access to the internet. So in its on unique way, trailer advertising bridges that gap and allows you to grow your brand without limitation.


It goes without saying that you haven't said a thing about trailer advertising if you haven't mentioned how affordable it is. The cost of fuel all depends on the extent of your marketing and advertising campaign, which can be almost negligible if you're stationed at one location for a long period of time. However, you'll need to buy a van or trailer at some point since it gives you the freedom to experiment.